Tetra Brik Aseptic 250 Base Crystal has an eye-catching edge: two crystal shaped panels on its front side that add more options for graphic designers to create shelf appeal. And that is only one of its advantages.
“As consumers have less time to choose from an increasingly wide range of products, differentiation becomes more important to brands. This new package is a way for food producers to bring distinctiveness to their brands through a low-cost, retrofittable solution,” said Manuel Calderon, product director at Tetra Pak.
Consumer research in China and Pakistan found that the Tetra Brik Aseptic 250 Base Crystal performs strongly in package design, visual appeal and functionality. The packaging material has an increased stiffness, which allows retailers to stack and distribute packages more efficiently. It also has a robust environmental profile, with a higher paper content and increased renewability.
The new packaging option was given its field test with Mengniu, a leading dairy producer in China. The results were great and the new package will now be launched worldwide.
“We appreciate cost efficient solutions such as the retroffitable solution of Tetra Brik Aseptic Crystal, “ stated Zhao Xingji, head of brand management at Mengniu Dairy. “It provides us with a simple way to support the upgrade of our dairy drinks products.”
Tetra Brik Aseptic 250 Base Crystal is retrofittable on existing TBA/22 filling lines. The roll-out on new generation Tetra Pak A3/Speed lines will start in 2015, enabling any customer to introduce the new package.
