Devin bottled waters are sold on the promise of purity due to their source, the Rhodhope mountains in Bulgaria - an ecologically clean environment.
The mineral water is obtained by drilling 700 metres beneath the earth’s surface. The spring water is bottled in its natural state, directly, without any additional processing from the Baldaran spring.
Crystal waters - spring, mineral and carbonated – form Devin’s premium range, and are sold to the food service industry.
Devin wanted its new packaging for Crystal to align with the glass bottles usually offered in food service, and underline the brand’s premium quality and the product’s crystal clear purity. In short, it wanted a PET bottle that looks like fine crystal.
So P.E.T. set about conquering the challenge of turning the low cost material mostly used for bulk products with limited aesthetic appeal into one with top tier characteristics.
The company tackled the project in two ways:
1. with a sophisticated design
2. with a glass effect finish capable of combining the unbreakability, lightweight and low cost advantages of PET with elegance, character and refined simplicity.
To achieve this, the P.E.T. designers used the regular forms of crystal glass as their starting point. They created an intricate decorative pattern in the PET, that begins at the base and continues upwards along its conical shape.
The bottle's three-dimensional decoration and the use of Novapet's Glasstar reproduce the vibrant transparency of glass and create an interesting refraction effect - the bottle shines like a crystal in the light. Glasstar is a new PET resin that produces bottles with the appearance and thickness of glass using the conventional process of injection and blow-moulding.
And finally, a sophisticated blue and silver label with silver cap underscore the brand’s premium positioning.
