• Image courtesy: Messe Dusseldorf
    Image courtesy: Messe Dusseldorf
  • Image courtesy: Messe Dusseldorf
    Image courtesy: Messe Dusseldorf
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The printing industry beacon that is drupa will shine again in four years, with organisers deciding against a proposed switch to a 3-year cycle.

The number one trade fair for print and cross-media solutions will stick to its proven four-year cycle and will next be held in Düsseldorf from 23 June to 3 July 2020.

With this decision show organiser Messe Düsseldorf is responding to the numerous demands voiced by exhibiting industry players.

“The current drupa, with its outstanding business deals and positive atmosphere really stands out and has made one thing perfectly clear: Its USP are the production lines [that] are in full operation here,” explains Werner M. Dornscheidt, President & CEO of Messe Düsseldorf.

“This is one of the reasons why drupa is such a beacon. Precisely this investment – this is what many representatives of the exhibitor community have assured us over the past few days here – they want to be at and with drupa in the future, their No. 1 international industry platform.

“Therefore in the interest of our customers and international markets, drupa will stick to its 4-year cycle.”

The organisers said that the re-positioning of drupa 2016 (which closes today), its focus on future topics as well as the shorter duration of eleven days have all proven to be sound decisions.

This year's show has seen: 1,837 exhibitors from 54 countries showcasing their innovations and applications for print and cross-media solutions to 200,000 visitors from 183 countries, with 78% of the visitor count coming from outside of Germany.

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