Caps & Closures knows that for those in the food and beverage, health or home products industries, the threat of fake products is a genuine problem for undermining brands, which is why it has launched its ID-Shield holographic labelling and decoration system.

Made locally in Dandenong South, ID-Shield prevents the copying of a brand’s product labelling, while adding a unique look to guarantee that consumers will recognise the product as genuine. 

“When original product packaging can be easily copied, the effects on your brand and your relationship with consumers can be quite devastating,” the company said. 

“When shoppers can’t see the difference between your products and the counterfeit ones, often it’s too late, and of course they lose confidence and trust in your brand. 

“With ID-Shield, there is now a cost-effective and visually impacting way to deter competitors from copying your brand and stealing your sales.”

ID-Shield is the culmination of some fresh creative thinking about the complex need for security technology to provide brands with protection against identity theft.

The result is an industry-leading hi-tech labelling solution that is fully integrated into the packaging as manufactured, with no added materials, adhesives, inks or printing processes. 

According to Caps & Closures, ID-Shield offers all manufacturers of food and beverage, health and wellness, and household products a cost-effective, integrated, security functionality that is suitable for small production runs, or scalable up to the largest of volumes. 

“This is good news for you if you’re amongst the many Australian manufacturers and exporters who currently face the challenge of look-alike products,” the company added.

“ID-Shield will strengthen consumer confidence in your genuine product, and can work in conjunction with other tamper-evidence devices found in modern packaging.”

Easy on the eye, easy to use

The company said that one of the most appealing features of the ID-Shield technology is the visual impact of the holographic branding system, along with its ease of use – handling, filling, opening and closing performance for packers and consumers are equal to non-ID-Shield products.

ID-Shield’s ‘jewel-effect’ hologram gives brand image designers access to the entire rainbow of colours and holographic effects, all dynamically displayed in their respective logos, marketing messages, or anti-counterfeit devices.

“It’s a real eye-catcher, designed to stand out on the shelf and draw customers to your products – sparling dynamically in the consumer’s eye when appropriately illuminated,” commented the company.

“Imagine the impact holographic images can have on sales for your products, as you gain a visual advantage when fighting for promotional space and premium position in-store.

“And all this high-tech imaging is integrated right into the packaging, so that it won’t affect the materials or the performance of the closure. ID-Shield is an enabler for both originality and creativity when it comes to the actual design.”

Caps & Closures said that the flexibility and using holographic effects with ID-Shield is the key to opening up another dimension of packaging labelling, helping to create a unique identifier that becomes a competitive asset for the brand. 

A sustainable shield for the future

Caps & Closures’ ID-Shield is future-proofed technology that supports the sustainability objectives of the 2025 National Packaging Targets. It eliminates potential label contamination in the recycling stream, because it is moulded into the surface of the packaging without the addition of any material in the process.

The company said that with its affordable tooling investment approach and creative support, the ID-Shield is a smart business decision, and one that can offer substantial protection for the brand, and a more engaging experience for the consumer.


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