• Environmental benefits: Avery Dennison linerless labels
    Environmental benefits: Avery Dennison linerless labels
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Avery Dennison is launching its first generation of decorative linerless solutions, which it says will reduce carbon footprint, waste and water used in packaging production.

The new range to be unveiled at Labelexpo in Brussels, which opens a week on Monday, alongside latest innovations in connected packaging powered by Avery Dennison’s atma.io.

Linerless labels: Avery Dennison launching at Labelexpo
Linerless labels: Avery Dennison launching at Labelexpo

At Labelexpo, Avery Dennison will launch AD LinrSave and AD LinrConvert – the first generation of decorative linerless solutions enabled by patented micro-perforation technology. The company says they will “greatly reduce” label waste, and decrease CO2 and water footprint, whilst ensuring the functionality and shelf appeal of pressure-sensitive labels.

Avery Dennison says this marks the next stage of the innovation journey, enabling the industry to drive to a more sustainable and connected future.

Both products will be showcased at stand 5A31 during Labelexpo, Brussels 11-14 September. Wayne Middleton, senior linerless segment lead EMENA at Avery Dennison explained, “AD LinrSave and AD LinrConvert are easily integrated into existing equipment, and with up to 80 per cent more labels per roll, it means more efficient runs and fewer changeovers.

“These more sustainable linerless labels can easily and accurately be applied on a wide range of packaging types used in sectors including food and beverage, wine and spirits, plus home and personal care.”

The company says the developments mark the next stage of its journey towards a linerless future and follow the launch in April of AD XeroLinr DT, a sustainable, linerless alternative for variable information (VI) labels – which it says is especially relevant for today’s booming logistics and e-commerce industries. Using the Carbon Trust Tool to measure environmental impact, this range has been proven to result in a reduction of 30 per cent in CO2, and 40 per cent in water.

At Labelexpo, Avery Dennison will also showcase the latest examples of connected packaging, with a series of labelled prototypes featuring RFID and NFC technology. NFC (near field communication) enables consumers to touch labels with their smartphones to find out more about a product, with one such demo featuring the story of a wine – from vineyard to bottle. Another shows the story of the coffee available to guests, with end-to-end transparency regarding its journey from farm to cup visualised via atma.io.

The company says the connected product cloud platform enables organisations to track and identify individual products accurately throughout the supply chain, and demonstrate their sustainable origins and journey.

During Labelexpo, Avery Dennison will host a series of 30-minute interactive ‘table talks’ on the latest sustainability trends, tools, and regulatory changes affecting the packaging industry including:

• How EcoDesign can help you create more sustainable packaging
• The Packaging and Packaging Waste Regulation (PPWR), explained
• How carbon footprinting can help you measure environmental impact
• Digital Product Passport: What is it and what is the opportunity for you?
• Chemicals Strategy for Sustainability: What is it and how does it affect you?

Steve Flannery, senior vice president and general manager of Materials Group EMENA, said, “At Avery Dennison, we put sustainability at the core of everything we do and envision a connected and circular future. Labelexpo is a great opportunity for us to showcase our new solutions and also engage with our partners and customers on the key issues that will shape the future of our industry over the next few years such as Digital Product Passports and the Packaging and Packaging Waste Regulation.”

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