• The company says the sky blue design is aimed at standing out on supermarket shelves.
    The company says the sky blue design is aimed at standing out on supermarket shelves.
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New Zealand-based haircare brand Everblue’s line of shampoos, conditioners and hair masks are rolling out on Coles' shelves across Australia in refreshed packaging.

To prepare for its release across Australian supermarkets, the design underwent a refresh, which a spokesperson for Everblue told PKN was to “reflect the growth of the brand over the years and elevate its launch into Australia”.

“The brief was to design a clean, luxurious brand that reflects Everblue’s ethos for high-quality natural ingredients and transparency that appeals to the modern shopper. The range had to physically fit and visually stand out on supermarket shelves in a saturated market, showcasing both performance and the fragrance collections (Mindful, Aspire, Empower, Fearless) without cluttering the design,” the spokesperson said.

The spokesperson said the brand was designed by the company’s own senior graphic designer, Nicole Roulston, who “took inspiration from the beaches surrounding New Zealand”, as an ode to being made locally in Auckland.

Everblue claims to be the first climate-positive liquid hair care brand available in Australian supermarkets. Having undergone a comprehensive carbon analysis, which was independently assessed by EKOS, the brand says it offsets emissions by over 120 per cent.

The spokesperson said company had recently switched to a “reputable offshore packaging manufacturer” whose “ability to manufacture with post-consumer recycled plastics was unmatched”.

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