The Health, Beauty & Wellness Packaging Design of the Year award recognises organisations that have designed innovative packaging and/or materials, within cosmetics, toiletries, personal hygiene, supplements, vitamins, perfumes, hair body and oral care. This award also covers packaging of all medicines including over the counter medicines, medical equipment packaging.
At the awards presentation in Gold Coast, co-hosted by Nerida Kelton, AIP executive director and Lindy Hughson, publisher of PKN Packaging News, Hughson commented that Health, Beauty & Wellness packaging can elicit a strong emotive response: "A product purchased in this category speaks to consumers’ lifestyle choices, and thus tends to align with their values – environmental, social and ethical," she said. "Although expectation around the brand experience and packaging aesthetics are high, it is especially in this category that consumers will reward brands who take a stand on environmental matters, with recyclable and reusable packaging high on the priority list guiding the purchasing decision."
In the Health, Beauty & Wellness Packaging Design category, a high commendation was awarded to Woolworths Group for its Macro Laundry Powder packaging; a bronze award went to Zipform Packaging for its Swisse Earth pack; and a silver was scooped by EGO Pharmaceuticals for its etchðos skin care packaging.
Walking off with the gold was Production Packaging Innovations, for DSmile Box, the packaging for Australia’s first subscription based, at-home professional daily dental health kit. Intelligently designed and beautifully crafted, Dsmile’s three-step formula offers a new approach to everyday dental care.
The packaging has been designed as three layers of sturdy corrugated board inserts, with thoughtful interior folds (Corrugami) used to ensure no movement within the kit and the products arrive intact.
The middle layer of the insert with product-shaped cavities keeps the products in place, presenting them at one level, and maintaining a neat and tidy appearance to the eye as the customer opens the package. The middle insert keeps the products completely still in the pack during transportation, and the third insert is a layer pad with a cavity that accommodates the tray. The top and middle inserts have the D-shape holes at the bottom, which direct the user to lift each layer.
The visual simplicity, premium look, and natural feel of kraft (unbleached corrugated E-flute board) matched with black imprint impose provides a recyclable, sustainable, simple elegant design.