• Packaging, brand activation and labels work were put in the spotlight at the recent Real Media Awards.
    Packaging, brand activation and labels work were put in the spotlight at the recent Real Media Awards.
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Spicers, Chemist Warehouse and Byerlee Design take home top honours at the international Real Media Awards, recognised for their leading packaging, brand activation and labels work.

Spicers won Top Packaging Design for its Mini Vits Packaging campaign, and Cyndi Setia, marketing and design manager at Spicers Australia, and team leader on the project, said it was an honour to be recognised as delivering the ANZ region’s leading packaging design campaign.

Spicers was crowned Top Packaging Design for its Mini Vits Packaging campaign.
Spicers was crowned Top Packaging Design for its Mini Vits Packaging campaign.

“The team at Spicers are excited to take home the prize this year and be recognised by our industry. Our packaging is a central part in our marketing strategy, our clients love them, so it’s brilliant to see our Mini Vits Packaging Campaign shine on an international stage,” she said.

For the Brand Activation category, Chemist Warehouse took out top honours for its Australian Open January 2023 campaign.

Chemist Warehouse took out Brand Activation for its Australian Open January 2023 campaign.
Chemist Warehouse took out Brand Activation for its Australian Open January 2023 campaign.

“We’re honoured to be crowned the Real Media Awards’ Brand Activation winner. Our custom brand activations play a critical role for the brand, and it’s exciting to see the recognition of all the hard work our team puts into these activation campaigns,” said Natasha Kiwi, senior partnerships manager at Chemist Warehouse. 

Finally, Byerlee Design took Top Label Design for it’s The Greats campaign for Oliver's Taranga Vineyards.

Oliver’s Taranga Vineyards took Top Label Design for it’s The Greats campaign.
Byerlee Design took Top Label Design for it’s The Greats campaign for Oliver's Taranga Vineyards

“The Greats’ is more than just a wine package design; it is a heartfelt tribute to the Oliver family's legacy. By blending creative innovation, authentic storytelling, and personalised design, we have created a package that not only achieves retail and brand objectives but also stands as a piece of historic artistry in the Australian wine industry,” said David Byerlee, creative director at Byerlee Design.

Kellie Northwood, CEO of Visual Media Association, congratulated all of the finalists and the winners in these categories. 

“All finalists in the Packaging category produced outstanding entries and should be proud of their efforts,” she said. 

“Over the past. Year, we have seen retailers continue to develop their packing, brand activations and labels to deliver strong sales and engagement results to their customers. We look forward to what the next year will bring.” 

Formerly known as the Australasian Catalogue Awards, the 30th Real Media Awards were held on Friday 17 November in Melbourne.

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