Trade show foodpro is gearing up to be an action-packed show, and in a bid to make an even stronger impact, it will be delivering sensory experiences to visitors on several highlighted products.

To be staged during foodpro at the Melbourne Convention and Exhibition Centre on 23-26 July, the Sensory Experience additions will give visitors the chance to taste, touch, see and hear the latest insights, ingredients and innovations in food manufacturing.

“We have more than 400 exhibitors this year, and with a wide range of exciting new features, there are endless opportunities to explore new industry products and insights. Plus, visitors will have ample opportunity to network and enjoy the show floor,” said Felicity Parker, product manager at foodpro. 

“One area that we are excited to feature will be the Sensory Experience. This will provide a unique experience for exhibitors to share new product offerings, and for visitors to explore what’s new on the market.”

Kerry’s Beverage Bar

International leader in taste and nutrition innovation, Kerry’s will showcase its expertise in taste, proactive health, food protection and preservation at its Beverage Bar. 

Kerry’s helps to support customers in creating healthier, tastier, and more sustainable products through its integrated portfolio of taste and nutrition solutions.

The team will be on hand to discuss beverage innovation, offering samples of four great tasting beverage concepts – an Orange and Ginger Immunity Booster Shot; Vegan Protein Punch; refreshing Lemon Fruit Splash; and a Cherrywood Smoke Margarita Mocktail. 

The Insights PLAYhouse

As experts in consumer-led innovation in FMCG, PLAY Innovation conduct market research and forecast innovation insights across the new product development process.

PLAY is offering a range of those invaluable insights at the Insights PLAYhouse. Here, visitors can take the weight off their feet as they sit back and sample a short course on consumer-led innovation. 

Businesses will be able to discover who on their team, or what, holds back their innovation efforts, and whose voice is essential to a first-class innovation program. And not just any innovation program – an innovation program tailored for FMCG by specialists. 

Then, step into the PLAYhouse for a brisk (and virtual) stroll through the four phases of successful FMCG innovation.

Thanks to the expert tour guides, visitors will leave refreshed, but invigorated. 

Monash VR experience

The Monash Smart Manufacturing Hub (MSMH) will be providing visitors with a VR experience of a food processing plant, including a manufacturing production and packaging line, using advanced robotics and smart membrane technology. 

Through Digital Twin technology, the MSMH allows virtual commissioning and optimisation of all manufacturing production and processes. 

Visitors will also be able to access AR technology to view various innovative food products that Monash has helped to research and develop. 

Monash Food Innovation demonstrates a VR experience of the retail environment that is used for consumer research studies to assist SMEs and multi-nationals de-risk front-end innovation and new product developments.

Ingredients Tasting Zone

At the Ingredients Tasting Zone, as part of the Sensory Experience, visitors will have the opportunity to sample finished products containing delicious flavours and functional ingredients from three foodpro suppliers. 

From sustainable chocolate to high fibre cookies, drop by to taste products from Health Ingredients Co., Belcolade (DKSH) and Carmi Flavours. 

DKSH and Belcolade will showcase Belcolade’s expertise is real Belgian chocolate, exciting the senses through deep chocolate knowledge meets global expertise, sustainability through the Cocoa Trace program, and a passion for innovation. 

On offer will be single origin chocolates from Papua New Guinea and Cameroon, Amber chocolate from the Selections range, as well as a more recent innovation in Plant Based Milk Chocolate. 

Meanwhile, Health Ingredients Co. will be showcasing Fenuflakes – an ingredient with high fibre, high in good quality vegan protein, low fat, and ultra-low carbohydrates nutritional profile. Derived from fenugreek seeds, the defatted flakes have an absolute neutral taste profile. 

To register for foodpro, or for more information on the event, click here.

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