In the first commercial adoption in Australia of the Tetra Recart packaging from Tetra Pak, Australia’s iconic Rosella brand has broken category convention and moved away from metal cans for its new soup range.
The Tetra Recart package is the first retortable carton designed for shelf-stable food products with ingredients of almost any size such as vegetables, tomatoes, beans, baked beans, sauces, soups, and ready meals traditionally filled in cans, glass jars or pouches.
Rosella’s new line of Classic Soups will be the first product in Australia to be packaged in the carton-based Tetra Recart pack. The range has four flavours: Condensed Tomato, Tomato Roasted Pepper, Carrot & Potato, and Creamy Pumpkin.
Tetra Pak Australia and New Zealand managing director Andrew Pooch said it was great to see Rosella be the first brand in the Australian market to make the switch to Tetra Recart packages.
“There is a lot of focus on end-of-life at the moment, but in reality over 99 per cent of packaging impact to climate change has occurred before products hit the shelf,” Pooch said.
According to TetraPak, Tetra Recart has the lowest CO2 footprint in the market as well as offering consumers greater portability, and easier opening and pouring.
Rosella CEO Michael Bartholomew said the switch to the Tetra Recart package allowed Rosella to reduce its environmental footprint and contribute to a more circular economy.
Although Tetra Pak cartons are not widely recycled yet in Australia, Tetra Pak told PKN the majority of councils (Planet Ark Data) do for this type of carton. It says this number will grow once a recycling solution in NSW, currently in the pipeline, is set up.
Based on full life cycle analysis, the Tetra Recart package has up to six times less impact on the environment compared to cans, is easier to open, and maintains freshness and keeps food safe at room temperature, all without the need for any preservatives.
The package also helps reduce costs and environmental impact for retailers and distributors as it weighs 60 per cent less than cans and is designed to occupy up to 30 per cent less space on shelves, and 20 per cent less space in transport vehicles.