Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Intralogistics automation provider, Swisslog, has been appointed automation partner for Magnavale's new frozen storage facility in Avonmouth, Bristol. The technologies and automation strategies deployed are directly relevant to cold chain operators across Australia and New Zealand, where demand for frozen and temperature-controlled storage continues to grow across the food, beverage, retail, and export sectors.

Casella Family Brands (CFB) has appointed Oatley Fine Wine Merchants as distribution partner for its premium wine portfolio in Australia, including Peter Lehmann Wines, Morris of Rutherglen and Brand’s Laira – effective from 1 July.

As part of an electrical panel modernisation, Real Pet Food Company recently turned to global industrial automation and digital transformation company, Rockwell Automation. The Single Pair EtherNet/IP In-cabinet Solution was utilised to significantly reduce downtime and derisk the rewiring process.