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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Brewers Association of Australia (BAA) has appointed Mick Gibb as its new chief executive officer, effective 28 September 2026, following Amanda Watson stepping down from the position in February.

Australian integrated agribusiness, GrainCorp, has completed the sale of GrainsConnect Canada (GCC) to Parrish & Heimbecker (P&H), recognising a loss of $16 million disclosed in its 1H26 results.

Food Taipei Mega Shows 2026 took place in Taiwan last week, bringing together global leaders from across the entire food industry supply chain to showcase ideas, products, and opportunities for the future food system. Food & Drink Business was in attendance to cover the latest products and innovation emerging from the region.