Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

After a difficult year for beverage alcohol in 2024, brand owners are facing up to an ever more complex and changeable marketplace. Beverage alcohol data and intelligence agency, IWSR, identifies and examines the six key trends driving beverage alcohol in 2025.

The winning products of the 2025 Healthy Food Guide Awards have been announced, with over 150 products from across supermarket shelves recognised for their nutritional value, including Allied Pinnacle’s high-fibre flour collaboration with Woolworths.

Visy has completed a $30 million upgrade to its 100 per cent recycled paper mill on Gibson Island in Brisbane, which will manufacture new grades of paper for corrugated boxes used by Queensland farmers and food and beverage businesses.