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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Western Australian government has granted an aquaculture licence to Fremantle-based marine science solutions company, SeaStock, for the state’s first commercial-scale, land-based algae production facility.

The University of Queensland (UQ) has officially opened its new $60 million Biosustainability Hub, already working with companies on future food ingredients to accelerate an Australian and global transition to a sustainable bioeconomy.

Castlemaine artisan producer Long Paddock Cheese has been named Best Australian Cheese at the International Cheese & Dairy Awards, putting the small Central Victorian fromagerie alongside Europe’s leading makers.