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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

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The New South Wales government is investing $28 million through the Agriculture Industries Innovation and Growth Program to support 14 innovative projects to help boost local jobs, regional economies and increase productivity across the agriculture sector.

With foodpro just weeks away and the Hive Awards winners recently crowned, the latest issue of Food & Drink Business is a reminder that an industry grows stronger when it gets in a room together. Our foodpro preview, Hive Awards review, and wrap of ConTech’s 30th conference are testimony to that. There are profiles of foodpro exhibitors, a spirited Rising Star, industry news and so much more.