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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Wine Australia and Wine Victoria will put almost $887,000 over three years into projects covering sustainability, biosecurity, business data and export insights for Victorian grapegrowers and winemakers.

McCain Foods has turned over a full 24-hour production run at its Ballarat plant to Foodbank Australia, producing 120,000 meals valued at more than $790,000.

The Australian Beverages Council has committed the non-alcoholic drinks industry to lifting low and no sugar drinks to 70 per cent of water-based beverage sales by 2030, up from 65 per cent in 2024. The target is the centrepiece of the council’s Beverage Choices Roadmap to 2030 (BCR30), launched by CEO Geoff Parker at its annual Drinks Industry Dialogue in Sydney yesterday.