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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Coles is helping Australians make more of Christmas, unveiling its biggest Own Brand Christmas range yet – with festive favourites, premium centrepieces and clever shortcuts included.

Treasury Wine Estates has sold Rosemount, Ingoldby and Secret Stone to A.G. Oatley Wines, returning Rosemount to the family that founded it in 1969. The Oatley family has also acquired Murray Street Vineyards in the Barossa Valley.

Australian Distillers Association (ADA) CEO, Kylie Lethbridge, has resigned after a year in the role. She will finish up at the end of October.