Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Alcoholic RTD brand, Barry, has completed a crowd-sourced funding campaign of almost $2,765,000 through OnMarket, supported by over 1880 investors. The raise broke OnMarket’s record twice for single-day sign-ups during the expression of interest (EOI) phase.

Mondelēz International has marked the 50th anniversary of its Scoresby confectionery factory with an $8 million investment in new packaging technology designed to support future growth and manufacturing capability in Australia.

Ready-to-drink cocktail company, Curatif, has opened expressions of interest for its upcoming crowd-sourced funding raise through OnMarket. Since its 2019 launch, Curatif has become one of the most awarded premium RTD cocktail brands, and is gearing up for international and on-premise expansion.