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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Nearly 6 in 10 Aussies in food and beverage manufacturing believe their organisation is becoming less productive, despite continued investment in workplace technology, according to Argon & Co.

Every food, drink, personal care and household product made in Australia starts with an investment decision. A company chooses to replace a production line, automate a process or expand a plant. That choice is now made in a global market for capital, and Australia is struggling to compete. The question is simple. Will the next generation of manufacturing investment come here?

A record six distilleries have contributed to this year’s Rum Consortium release, which goes on sale at cellar doors on Queensland Rum Day this Saturday.