Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Robotic Automation has been appointed an authorised service and support partner for Mobile Industrial Robots (MiR) in Australia and New Zealand, covering the full lifecycle of MiR autonomous mobile robots (AMRs) from design and commissioning through to maintenance and breakdown response.

Labor is supporting First Peoples businesses in Victoria to reach new world markets, with a delegation of First Peoples business owners on their way to the World Indigenous Business Forum in Canada.

Foodbank’s 2026 Hunger Report has confirmed what its report last year started to show – not only is one in three households not reliably able to afford food in the past year, but middle-income working households are driving the shift and fresh produce, protein and dairy are the first items cut from the basket.