Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Western Australian produce companies, Fruitico Pty Ltd and Fresh Express Produce Pty Ltd, have each paid the maximum penalty of $99,000 for alleged breaches of the Horticulture Code – which the federal government recently initiated an independent review for after almost a decade without update.

The federal government has invested an additional $55.8 million through the 2026 budget to address border and biosecurity threats from illegal foreign fishing in Australia’s northern waters.

Treasury Wine Estates has unveiled TWE Ascent, a multi-year transformation program that will more than halve its brand portfolio, exit commercial wine segments and consolidate investment behind Penfolds, DAOU and Matua as its global ‘Power Brands’.