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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Victorian government has invested $5 million to support food rescue organisation, SecondBite, to triple its food relief capacity across the state, by expanding its Derrimut distribution centre.

Expressions of interest close on 19 July for FLIP NSW, a free statewide pre-accelerator designed to give women founders, including those building early-stage food and beverage ventures, the skills, networks and coaching to take ideas to market.

With the manufacturing sector continuing to grapple with uncontrollable industry pressures – rising input costs, supply chain volatility, tax pressures – manufacturers must arm themselves with the core financial structures needed to support them through this predictably unpredictable environment. RSM Australia's Ross Dixon writes.