Close×

Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

Australian Vintage has secured a $128 million debt refinancing through to March 2028, with an option to extend a further year to 2029, as the McGuigan wines owner reports a significant second-half cash turnaround and upgraded sales momentum heading into FY27.

Endeavour Group has used its first investor day since demerging from Woolworths to lay out a three-year transformation plan targeting $300 million in cost savings, a scaled-back dividend payout, and the exit of most of its winery and vineyard portfolio.

The winners of the 2026 International Wine Challenge (IWC) have been selected, with Australia performing incredibly well. Beresford Estate and Penfolds were singled out, receiving the top International Trophy in the Syrah and Cabernet Sauvignon categories respectively.