To celebrate the natural beauty of Australia and New Zealand, Nutella has released seven limited-edition labels across its jar range, paying tribute to iconic landmarks from both countries.
Sporting picturesque scenery, each label showcases Aussie and Kiwi winter travel destinations, encouraging consumers to explore their very own backyard in the cooler season.
From snow-capped mountains in NSW, to surreal pink hues of SA’s Lake MacDonnell, to the pristine azure water of Lake Pukaki in NZ, these new limited-edition labels unearth the hidden treasures that makes these two countries so unique.
As with all the printing activities across Nutella Australia, Abaris Printing printed the new limited-edition labels, which were printed using a lithographic process. Images are sourced and tweaked by the Nutella creative agency.
“Baking can really transport you to memories and consequently flavours of unique places,” said Kat Sabbath, Nutella brand ambassador and baking queen.
“It all becomes even more special when you’re creating treats that are inspired by your own country, that’s why I like to use seasonal fruits and tasty toppings that are made locally.”
Bringing the discovery journey to your kitchen, Nutella is also putting a twist on classic Australian and New Zealand recipes and encouraging shoppers to make them the ‘Nutella way’.
The new bites are inspired by traditional ingredients and hero the iconic choc-hazelnut spread, produced in Lithgow, NSW.
To get your hands on one of Nutella’s limited-edition jars, head to your local Coles, Woolworths, or local supermarket.
For more information and to explore Aussie and Kiwi recipes with a Nutella twist, click here.
