Mondi, a global leader in packaging and paper, has introduced in France its first recyclable functional barrier paper bag for salads, replacing the PP bag previously used by Group LSDH for its Les Crudettes range.
The sustainable packaging is a fully integrated solution – and Mondi operates across the value chain, from sustainably managed forests, to producing pulp and kraft paper, applying coating and printing the final material.
The French salad brand has replaced its transparent glossy PP packaging with Mondi’s recyclable functional barrier paper for a selection of its pre-washed, ready-to-eat salads.
The new packaging is 95 per cent paper with a functional barrier layer, meaning the salad remains fresh for up to 10 days – the same amount of time as with the previously used plastic packaging.
It is verified as recyclable in the waste paper stream in France by the Recycling Authority (Cerec).
The bags are flexoprinted, with lifelike depictions of the salad contents on the front, along with a QR code, which informs consumers about the contents, quality, recycling, and even refund policy, if they happen to purchase a bag where the contents are not as fresh as expected.
Using its EcoSolutions approach, Mondi worked closely with LSDH, and its machine supplier Llapak, to ensure that the new packaging is fit-for-purpose and can run on existing machines.
“We evaluated everything – from sourcing to machinery and the recycling process – all while collaborating closely with LSDH to deliver a sustainable solution, without compromising on packaging performance,” explained Paulus Goess, sales director for Specialty Kraft Paper, Mondi.
“A key focus of our Mondi Action Plan 2030 is to develop innovative packaging that keeps materials in circulation and prevents waste.
“We are proud to see our new circular-driven functional barrier paper being part of the solution. In particular, as all converting steps are fully integrated across our value chain – from paper production to barrier application and printing.”
The new solutions is sustainable by design, and will support LSDH Group in meeting its sustainability goal of reducing the amount of plastic in its packaging.
“This is just the first step in the sustainability journey of our ready-to-eat salad range,” said Geraldine Collet, marketing and innovation director, Les Crudettes/LSDH Group.
“The results are exciting – the packaging is created on existing machines, it looks great on-shelf, is resistant to humidity and supports our sustainability goals.
“These salad bags could revolutionise the ready-to-eat market, hugely reducing the amount of plastic needed, all while keeping the food fresh.”
The newly packaged salads are on sale throughout France now.
