A study sponsored by packaging company Jabil has questioned how packaging needs to change to meet the needs of e-commerce customers.
The study addresses how the shift from store shelves to online shopping changes the way brands package their products, and concluded RFID systems were a big part of changes ahead.
In an e-commerce setting the customer makes product selection in a 2D world and doesn't have the ability to touch or feel the product before making the purchasing decision.
Jabil sponsored a packaging survey focusing on the inevitable shift from traditional retail to e-commerce channels and explored how brands can support a successful transition to stay ahead of the curve.
Conducted by Dimensional Research, the survey was designed to reveal the evolving packaging considerations of brands as the new retail reality extends from store shelves to an online setting.
More than 200 manufacturing professionals responsible for packaging decisions participated in the survey, primarily from mid-size to large companies in the US.
While 27 per cent of respondents exclusively sell online, 54 per cent support a mix of online and physical channels.
For those who use e-commerce as a channel, 91 per cent view e-commerce sales as important to their revenue models and another 88 per cent expect it to grow in the next two years.
This story was sourced from the Active & Intelligent Industry Packaging Association. To learn more: www.aipia.info
