Circular fashion label and Australian Fashion Laureate winner, A.BCH, is piloting a new circular packaging option, to complement its own circular design approach for its products.
The brand will be trialling SWOP (sustainable way of packaging) for its e-commerce orders. The packaging option will be returnable, reusable and recyclable.
The SWOP packaging option will cost customers an extra $10 to offset the cost of return shipping, the higher price of the packaging, and the risk that the packaging is not returned.
However, as soon as the packaging is returned, the extra cost will be returned to the consumer in store credit.
“We’re thrilled to finally have a reusable option and we can only hope that one day this is the packaging norm,” the company says.
“If you would like to be a part of this pilot, just choose SWOP packaging at the checkout. The parcel will come with a pre-printed return label, so you can fold the SWOP pack to envelope size, stick on the returns label, and send it back to us. Simple.”
The company already offers a range of sustainable packaging options, including its 100 per cent recyclable boxes and satchels, as well as its home compostable option for satchels.
The company also has a take-back recycling program set up for its old garments. Through the program, vintage A.BCH garments will be given a second life – either as a new piece altogether, or allow it to be recycled to become new fibre.
“We don’t just talk about ethics and sustainability, we live and breathe them. Our clothes are made from renewable, organic and recycled materials, for example, our buttons are crafted from the seeds of fallen corozo fruit in Panama,” A.BCH says.
“We work tirelessly to ensure that every step of the journey is as thoughtful and sustainable as possible. Every thread, every fibre and every button is accounted for, because we have nothing to hide.
“When you buy one of our intelligently crafted garments, you’re becoming part of the solution.”
A.BCH took out the Sustainable Innovation (Emerging Designer) award at the 2020 Australian Fashion Laureate.
