Max's Cat Litter has a new packaging design focused on branding, photography, and information hierarchy. Developed by Tweak, it introduces a CopRice masthead for the brand owner and refines the Max's logotype to keep its original pet-like quality.
The pack redesign is made to better meet consumer expectations and bring new life to brand through an engaging visual narrative.
Shane King, senior graphic designer at Tweak, said, "We collaborated closely with the CopRice team to gain valuable insights into their product and what resonates with their consumers. This partnership played a key role in shaping a thoughtful design solution — one that not only adds meaning but also maximises the product’s potential to drive sales."
Tweak updated the logotype that features a flowing design, with the end of the 'M' curving like a pet’s tail. Positioned near the cat image, this reinforces the connection between the brand and the product. The packaging also incorporates a new cat image with a dark, silky coat and hyperrealistic details, designed to create a strong visual impact on shelves.
According to Tweak, the colour scheme blends pastels, white, and a modern pattern, inspired by contemporary interiors. A pastel green tone from the previous packaging remains to maintain brand recognition. Odour control, a key feature for cat litter, is prioritised in the information hierarchy. A product window doubles as an infographic to highlight this function, while clear icons communicate other benefits for quick understanding.
