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Lion Nathan has released its Tooheys New collection in an iconic 30-pack of classic cans for a limited time only.

Tooheys' product manager Tom Bills said the 'classic edition' design is a nod to the values of Tooheys drinkers "back in the day".

"Mateship, honesty and loyalty... these are cracking values that remain important to Aussies today,” he said.

Tooheys New is a traditional Australian lager, first brewed in 1931.

The latest rollout has been supported by a 'very Australian' campaign, below.

Food & Drink Business

Did you hear the buzz last week? Food & Drink Business brought industry leaders from across Australia together to recognise and celebrate innovation in the food and beverage sector, awarding nine well-deserving companies. 

Asahi Beverages has unveiled a new $60 million canning line at its brewery in Yatala, Queensland to meet the growing demand for cans over stubbies.

Fever-Tree Australia (FTA) has begun local production through a partnership with Remedy Drinks, and appointed joint general managers for Australia and New Zealand, following the departure of former managing director, Andy Gaunt, to head business at Sullivans Cove Distillery.