• The “Sensorial Monogram” represents the letter A and evolves across each variant to reflect its flavour profile.
    The “Sensorial Monogram” represents the letter A and evolves across each variant to reflect its flavour profile.
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Boxer & Co has created a new packaging and brand design for Altina Flowstate, a non-alcoholic drinks range that aims to balance ritual, relaxation and sophistication.

At the heart of the new branding, Altina’s distinctive A monogram signals premiumness and quality.
At the heart of the new branding, Altina’s distinctive A monogram signals premiumness and quality.

Following its work on the core Altina masterbrand, the agency was tasked with extending the visual identity to reflect the brand’s evolution into a more premium, mindful space.

According to Boxer & Co, the brief was “about designing a mood”, with labels that “capture serenity and escapism”, and a packaging system that “feels indulgent yet mindful”, while maintaining a visual link to the existing Altina family.

At the centre of the redesign is what the agency calls a “Sensorial Monogram”, a distinctive symbol built from the letter A that evolves across each variant to reflect its flavour profile. The detailed graphics represent key ingredients and textures in each drink, such as rose petals, native rosella, orange and cayenne, creating a strong and ownable personality on pack.

“Working with Boxer & Co has allowed us to elevate the Altina brand to true luxury status,” said Christina DeLay, founder and CEO at Altina Drinks. “The response from our customers and the trade has been universally positive. The team were wonderful to work with, I’d highly recommend Boxer & Co to anyone looking for a packaging design partner in the FMCG space.”

Boxer & Co said every touchpoint was designed to embody calm confidence and modern sophistication, building a lifestyle brand around the idea of mindful celebration.

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