Close×

Branding and packaging design agency Our Revolution was asked to create a brand identity for the new saline solution Breethe.

The preservative-free, non-medicated product is designed to help consumers breathe better via a fine-mist saline.

With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution was tasked with developing Breethe’s brand identity and packaging design.

Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic.

“We wanted to illustrate the literal relief you experience when using Breethe,” she said.

“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure end-users that a product like this is just that, with a design that is striking yet easy to understand at a glance.”

Breethe’s new range includes both sparkling and still saline.

Food & Drink Business

Bellamy's Australia has entered a Scheme Implementation Deed which will see China's Mengniu Dairy Company acquire 100 per cent of Bellamy's issued shares. The Board has unanimously endorsed the offer.

Shepparton Partners Collective has announced the appointment of Robert Giles as the CEO of SPC Ardmona, three months after buying the business from Coca-Cola Amatil for $40 million.

A world where no Nestlé packaging ends up in landfill or in litter is the vision behind the company’s newly inaugurated Institute of Packaging Sciences, just one in two environmental announcements from the company overnight.