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Branding and packaging design agency Our Revolution was asked to create a brand identity for the new saline solution Breethe.

The preservative-free, non-medicated product is designed to help consumers breathe better via a fine-mist saline.

With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution was tasked with developing Breethe’s brand identity and packaging design.

Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic.

“We wanted to illustrate the literal relief you experience when using Breethe,” she said.

“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure end-users that a product like this is just that, with a design that is striking yet easy to understand at a glance.”

Breethe’s new range includes both sparkling and still saline.

Food & Drink Business

Queensland’s Food Technology and Manufacturing Exhibition returns to Brisbane this month! The triennial FoodTech Qld expo is on 28-30 July 2019 (Sunday to Tuesday) at the Brisbane Convention & Exhibition Centre. This year’s theme is “Creating new lines in manufacturing” and aims to deliver nothing less.

Findings from a study of more than 100,000 people over nine years suggests that reducing sugary drinks may reduce cancer risk.

Drought-tolerant grape varieties from Cyprus will soon be trialled for suitability in Australian conditions, with researchers from the University of Adelaide hoping the vines will be able to grow “with minimal to no irrigation”.