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Branding and packaging design agency Our Revolution was asked to create a brand identity for the new saline solution Breethe.

The preservative-free, non-medicated product is designed to help consumers breathe better via a fine-mist saline.

With the goal of capturing consumer attention and eliminating decision fatigue, Our Revolution was tasked with developing Breethe’s brand identity and packaging design.

Our Revolution creative director Jen Doran said the current category landscape for a product like Breethe is functional and pragmatic.

“We wanted to illustrate the literal relief you experience when using Breethe,” she said.

“As consumers, we seek products that will help us feel better, and from first impressions we needed to reassure end-users that a product like this is just that, with a design that is striking yet easy to understand at a glance.”

Breethe’s new range includes both sparkling and still saline.

Food & Drink Business

Biripi Capital, Australia’s first Aboriginal-owned private equity firm, has closed an initial tranche of $20 million investment from the Hudson Food Group. It is believed to be the largest impact investment into an Aboriginal business ever made in Australia.

The Fisheries Research and Development Corporation is calling for applications that address the 17 research, development & extension priorities identified by the fishing and aquaculture sector.

Regenerative food company Wide Open Agriculture has raised $20 million through institutional investors. It will use the funds to develop Western Australia’s first oat milk manufacturing plant.