Nutella is releasing a limited-edition “Good Morning” collection, with four new label designs featuring illustrations by Australian artist Dave Homer, depicting morning scenes across Australia and New Zealand.
Nutella’s new labels deliver a fresh take on last year's Good Morning campaign, with the original artworks by Dave Homer focusing on four specific landscapes for each label, showing settings including city streets, coastal horizons, snowy peaks and outback landscapes. According to the company, the collection “transforms its iconic jar into a piece of art” and aims to bring mornings to life through art.
The labels are printed by Abaris Printing in Melbourne using a lithographic process, and then are applied in Lithgow at Nutella’s factory where the product is manufactured.
Campaign artist Homer said the work reflects everyday experiences. “To me, a Good Morning is about the small details – the light, the quiet, the anticipation of the day ahead,” he said. “These designs are inspired by everyday moments and places that many Australians and New Zealanders instantly recognise, capturing how a morning can feel completely different depending on where you are.”
According to the company, the collection is intended to celebrate “the small rituals that make mornings meaningful”, bringing together “creativity, connection and a sense of positivity” through designs that reflect different morning experiences across the region.
Alongside the packaging, Nutella has released two recipes using local ingredients: Tropical Overnight Breakfast Oats with Nutella and Brekkie Bread Pudding with Nutella. The company said the recipes are designed to “spark simple, creative moments at home”.
Kat Sabbath, baker and Nutella brand ambassador, said the recipes reflect everyday routines. “Nutella has always been part of those small morning rituals in my home, whether it’s a quiet breakfast before the day gets busy or sharing something special with family, these recipes are all about keeping mornings creative, comforting and joyful,” she said.
The limited-edition jars are available nationally at Coles, Woolworths and independent supermarkets.
