Attesting to the ongoing popularity of customised packaging, Nutella is unveiling a limited-edition collection of labels offering a ‘Good Morning’ from sunrises across Australia and New Zealand.
From the rugged coastlines of Kangaroo Island to the iconic backdrop of Sydney Harbour, the five new labels were printed by Abaris Printing, and were created using a lithographic print style process. The labels were then applied to the jars at Nutella’s factory in Lithgow.
On Saturday 17 May, Nutella will celebrate the limited-edition Good Morning labels and showcase selected Nutella inspired recipes at the Café Nutella Pop-Up.
For one day only, Caffe Gigi at Circular Quay will transform into the Café Nutella Pop-Up, offering Sydneysiders and Nutella fans alike the opportunity to experience a 'delicious event' dedicated to the popular choc-hazelnut spread all at one of the five iconic Aussie locations on the limited-edition jars.
Guests will enjoy a selection of complimentary, Nutella-inspired breakfast bites, and a dedicated Nutella menu will be rolled out for the day, with dine-in guests receiving a tasting paddle of three different Nutella inspired bites, while takeaway visitors will be gifted a tasty grab-and-go snack.
“Australia has so many incredible flavours and textures that make baking all the more exciting,” said Kat Sabbath, brand ambassador for Nutella.
“I love experimenting with local ingredients and incorporating them into known and classic recipes. Nutella’s latest recipes really lean into some amazing taste profiles.
“My personal favourites? The Macadamia Banana Bread and the Vanilla Slice with Passionfruit – absolutely divine. I can’t wait to see it all come alive at the Café Nutella Pop-Up.”
The Nutella Café Pop-Up will be open to walk-ins on the day, however there will be limited tables available. If you wish to secure a seat, book a free ticket by clicking here.
To get your hands on one of Nutella’s limited-edition jars, head to your local Coles, Woolworths or local supermarket.
