Nestlé Professional partners with local Rotary Clubs for the Celebrate Australia campaign’s second year, this time showcasing six new Aussie towns in limited-edition tins for the iconic Nescafé Blend 43 and Milo brands.
Three towns are featured on 1kg tins of Nescafe Blend 43 (Alice Springs, Boorowa and Mandurah), while another three (Charters Towers, Burnie and Geelong) are displayed on 1.9kg tins of Milo, which is participating in the campaign for the first time this year.
Each tin in the Celebrate Community Spirit collection displays an illustration of an event or a unique community story that brings people together.
“Australian community spirit fuels our nation, and we believe so many Aussie communities have a story worth celebrating,” said Scott Stuckmann, general manager at Nestlé Professional.
“Nestlé Professional is proud to continue our partnership with Rotary to help support the people, businesses and communities across Australia.
“Each town chosen to be illustrated on our limited-edition range uniquely embodies community spirit and unity.
“Nothing brings people together like a sporting event, and Milo joining the Celebrate Australia campaign in 2022 puts the spotlight on community sporting events across the country.”
Local Rotary Clubs in the six towns have each received a $5000 grant from Nestlé Professional to invest in a community initiative important to each town.
These initiatives include providing food supplies in disadvantaged communities in Geelong, supporting a project supplying medical equipment to the Alice Springs Hospital Paediatric Ward, to providing shelter and seating around popular town walking tracks.
Nestlé Professional has also gifted the selected Rotary Clubs with more than 384 tins each to be used for Clubs to on-sell or donate, with any profits retained by each Club for the community.
“We are thrilled to continue our partnership with Nestle Professional and put the spotlight on six incredible towns. These donations will go on to support so many Australian communities, via Rotary, across the country,” said Heather Chong, past district governor of Rotary Tasmania.
The Celebrate Australia collection is available from October 2022 via wholesale office and foodservice distributors including Bidfood, Countrywide, PFD, Campbells, Winc, Officeworks, COS and Blackwoods.
