Nature’s Sunshine Australia has unveiled its fresh new rebrand – adding a modern twist with its new logo and improved packaging, which now includes an easy-flip lid and embossed cap.
According to the family-owned company, the new look packaging – supplied by Pretium Packaging and printed by Rapid Labels – showcases its premium products in a way that enables them to better standout on shelves.
“Recognisable yet more relevant than ever, the rebrand is all about bold statements and clear vision. We pride ourselves with health products of the highest quality. Our customers can still expect this and much more,” Stanford Webster, general manager at Nature’s Sunshine, told PKN.
“The updated logo and icon needed to be compatible with a wordmark, as well as exist on its own – able to be reproducible on bottles, gusseted bags and merchandise like t-shirts. It needed to represent our heritage and legacy, but still feel fun, modern, updated and clean.
“The process was rigorous and extensive, and we consulted with several overseas agencies to help us make informed decisions in this space. It was reviewed internally by our Brand Task Force team, and approved by our executive and marketing committees.”
In support of their evolving sustainability efforts, Nature’s Sunshine’s international manufacturing facility is now 100 per cent solar-powered, reducing their CO2 emissions by 42 per cent.
The company has also reduced the use of virgin plastics by over 225,000kg a year worldwide – converting to bottles made from 100 per cent recycled plastic and introducing more flexible pouches that use less plastic.
The packaging of the new Chlorophyll Stick Packs alone translates to the use of 90 per cent less energy and water produce, 98 per cent less post-consumer weight, 90 per cent fewer pallets used in transport, and 89 per cent less shipping weight.
Nature’s Sunshine’s extensive range of supplements can be purchased online or from select retailers, including Chemist Warehouse and Mr Vitamins.
