• Source: The Edison Agency
    Source: The Edison Agency
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Melbourne-based studio The Edison Agency has taken out eight awards at the Driven x Design 2020 Melbourne Design Awards, including gold for its pack design of hard seltzer brand Tidal.

The 11th annual awards series celebrates design across a number of categories in regions and cities around the world, including product and packaging design.

Source: Chris McConville
Tidal takes Gold. Source: Chris McConville

The Edison Agency was awarded gold for its Tidal packaging design for St Andrews Beach Brewery, which was inspired by the “beautiful coastal environment and endless sunny days of the Australian summer,” Brian Rodrigo Llagas, design direct and The Edison Agency, told PKN.

The studio also won gold for personal care brand Premax, as well as six silver awards for companies including Arnott’s, Brown Family Wine Group and Brown Brothers Milawa Vineyard.

“Amazing outcomes for our clients and collaborators who allow us to do great work and testament to the skills of our agency team,” said The Edison Agency founder Amber Bonney.

“A big thanks to our clients, agency team and creative contributors for enabling award winning and effective design.”

Food & Drink Business

Mars Food & Nutrition Australia is continuing to support Foodbank Australia in tackling food insecurity, with plans to deliver four million meals to Australians in need this year through pasta sauce brand, Dolmio.

Australian flour and bakery manufacturer, Allied Pinnacle, has appointed Anthony Ogilvie as its first head of Sustainability, marking a significant step forward in the company’s Environmental, Social and Governance (ESG) strategy.

The Australian Food and Grocery Council (AFGC) has appointed its first independent chair, Bernie Brookes. Brookes starts immediately and brings more than four decades of executive and board level experience in retail and consumer goods in Australia and internationally.