A focus drink named Shine+ has been launched in Australia with minimalist packaging and a range of health credentials.
Focus drinks are a growing trend, with more beverages now formulated for the purpose of maintaining focus, concentration, and mental performance.
The product's 'clean' appeal extends to the packaging design, with a portable 110ml glass bottle displaying the minimalist look.
Creative company Twelfth Window designed Shine's branding, graphics, and packaging.
The Shine+ team engaged professors of psychopharmacology, Olympic sports psychologists, and food technologists to develop a drink for individuals looking to be at their mental peak.
The drink contains a number of natural ingredients known as ‘nootropics’ including Ginkgo Biloba, Green Tea Extract (with L-Theanine), Caffeine, Turmeric and other ingredients known to support mental function such as Siberian Ginseng and Vitamins B6 and B12.
Unlike ‘energy drinks’ or other caffeinated beverages, Shine+ contains a low amount of sugar and has no artificial colours, flavours and sweeteners.
Shine+ ingredients allow people to avoid the well-known ‘caffeine crash’ and maintain a prolonged, clean focus for hours instead.
On the taste front, the drink has a fiery ginger lemon and turmeric flavour designed to stimulate the brain.
