A leading manufacturer of robotic packaging solutions, PWR, has recently celebrated new orders from customers in the ANZ region.
Having enjoyed significant growth and success in the European market for over 25 years, the food packaging specialist is now looking to grow its customer base in the region, building on the strong relationships it has developed over the years.
The first significant success of this strategy has been an order with a key international customer in the snack industry. It has set in motion a surge in requests, with two orders from local business in the bakery industry secured and more orders expected in short notice.
This success is in large part attributable to the company’s local agent PerForm Packaging Solutions.
[See our video interview with PWR at Interpack, where we speak to PWR MD Peter Mellon and Jason Valente of PerForm.]
Chris Baudinette, director at PerForm Packaging Solutions, said, “Australia and NZ are regions that are extremely strategically important for PWR, so we are delighted to have had some initial success with significant projects.”
For the immediate future, PWR intends to focus its marketing efforts in raising brand awareness in the region.
This article was first published in the November-December 2023 print issue of Machinery Matters, p7.