PKN talks... integrating sustainable packaging into luxury goods.
In this episode, Lindy Hughson, managing editor and publisher of PKN Packaging News talks to Robert Lockyer, founder and chief client officer of Delta Global, about designing sustainable packaging for luxury goods.
Robert starts by walking us through the process of founding Delta Global, how he overcame the challenges of launching a business from the bottom up, and grew it to the size it is today.
We then get an overview of Delta Global and Inspiring-i’s collaborative report ‘Navigating a Greener Future’, with key insights into consumer behaviours in Australia and the Asia Pacific region, their major focus on sustainable packaging, and how they compare to US and European consumers.
The discussion also explores the increased adoption of pre-loved goods, the importance of packaging design that ensures kerbside recycling, and how excess packaging can deter consumers from luxury goods.
Throughout the session, we review the increased integration of sustainable packaging in the luxury goods market, how businesses can communicate their sustainability initiatives to their consumers, and how the design stages balance consumers' environmental and premium expectations.
We wrap up with some advice for others who are eager to integrate sustainability into their luxury goods stream.
Links:
Sponsor - Trimatt
www.trimatt.com - 03 8761 6171 - info@trimatt.com
Delta Global
deltaglobal.co
Luxury Consumers want sustainable packaging
www.packagingnews.com.au/design/luxury-consumers-want-sustainable-packaging
You can listen above or follow on your own podcast platform:
| 
| 
| 
To find out more about sponsoring The PKN Podcast, contact Sharon Amos.
------------------------------
The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.
The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.
If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.
MC: Grant McHerron
Host: Lindy Hughson
Producer: Steve Visscher
PKN Packaging News - © 2024
