PKN talks... Packaging Design Trends for 2026.
In this episode, Lindy Hughson, managing editor and publisher of PKN Packaging News, speaks with Tony Ibbotson, founder and creative director at The Creative Method, about key trends for packaging design for 2026 and beyond.
We begin our discussion by reviewing the evolution of packaging design from surface level design to a strategic brand driver, and how digital media, storytelling, and authenticity are transforming packaging into a badge of identity and connection, with trust, intelligent disruption, and emotion as key design constants.
The discussion goes on to explore The Creative Method’s top trends, from radical transparency and handmade aesthetics to circular design, augmented reality enabled storytelling, and adaptive brand systems, which have been supported by real world case studies like Hendrick’s Gin, Red Rooster, and St. Clair Wines.
You can listen above or follow on your own podcast platform:
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To find out more about sponsoring The PKN Podcast, contact Sharon Amos.
Links:
Sponsor - Trimatt
www.trimatt.com - 03 8761 6171 - info@trimatt.com
The Creative Method
www.thecreativemethod.com
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The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media.
The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.
If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to editor@packagingnews.com.au.
Host: Lindy Hughson
Facilitator: Grant McHerron
Producer: Steve Visscher
Editor: Chris Visscher
PKN Packaging News - © 2025
