Visy is introducing an Australian-made Paper Bubble wrap as part of its efforts to reduce single-use plastic. The paper-based cushioning product is designed for storing, moving or shipping items and can be recycled through Australian kerbside recycling bins.
According to the company, when recycled through kerbside bins and compared to plastic bubble wrap, Paper Bubble generates 34 per cent lower carbon emissions, uses 73 per cent less energy over its lifetime, and consumes 39 per cent less water.
Results are based on a third-party reviewed life cycle analysis (LCA) comparing one square metre of Paper Bubble to plastic bubble wrap. Visy said it engaged an independent certified practitioner to conduct the LCA, which assessed cradle-to-gate plus end-of-life impacts and has been critically reviewed. The comparison was made against LDPE plastic bubble wrap, with the functional unit defined as the supply of one square metre of packaging wrap product to the Australian market.
Christian Elbert, head of innovation at Visy Retail Services, said, “Aussies want to do the right thing by the environment, and they want products to work and Paper Bubble does both”.
“By using Australian paper and manufacturing the Paper Bubble locally, we’re supporting local jobs in Australia and reducing our reliance on single use plastic.
“Once you’re done with it, just pop it in the recycling bin at home and we’ll turn it into new products.”
Paper Bubble is manufactured at Visy’s plant in Reservoir in Melbourne’s north, using paper from the company’s mill in Tumut, New South Wales.
The product joins Visy’s other locally made single-use plastic alternatives, including paper retail bags and Visy Tread temporary surface protection.
