Tetra Pak is celebrating a milestone: it has now delivered more than half a billion packs of Tetra Rex Bio-based, the first beverage carton to be manufactured entirely from renewable materials.
The landmark event was announced at the Museum of Brands in London recently, where the package is featured in a new sustainability display.
Tetra Rex Bio-based, which was launched in October 2014, is manufactured solely from Forest Stewardship Council (FSC)- certified and controlled sources paperboard, together with plastics derived from sugar cane, all traceable to their origins.
Product director Christina Chester said packages made from renewable materials are "not only good for the planet, but also good for brands that seek to differentiate themselves with stronger environmental messages".
"With everything traceable to its plant origin, consumers are assured that the package they hold in their hands is derived entirely from plants."
The Sustainable Packaging display at the museum is showing a selection of initiatives that help reduce the burden of packaging on the environment.
