Ferrero Australia is set to trial 100 per cent recyclable Kinder Bueno point-of-sale displays, saving more than 10,000 square metres of plastic.
By August, 3000 new recyclable corrugated cardboard dumpbins, featuring a biodegradable varnish, will be on display in retail stores around Australia.
The move will be the first trial of 100 per cent recyclable displays by Ferrero Australia, with each dumpbin set to save 3.75 square metres of plastic. The initiative reflects Ferrero’s sustainability strategy to reduce its carbon footprint by 2030.
“In-store shoppers won’t notice a difference, but environmentally-conscious consumers will be please with the change to 100 per cent recyclable materials, unlike polypropylene plastic, which goes to landfill at the end of the product lifecycle,” says Ferrero.
Ferrero has developed this trial in partnership with POS supplier Think Display, which is developing its own in-house initiatives to reduce waste and landfill. Think Display currently has eco-friendly policies such as carbon neutral shipping and utilises soy-based inks in display materials.
Recyclable bamboo moulded caps are currently also being tested to replace plastic corr-a-clips in Nutella towers to further reduce plastic going to landfill.
Ferrero’s commitment to sustainability has been recognised locally, with Ferrero named as a finalist for the Business Leadership Award at the NSW Green Globe Environment Awards in 2019.