A new report by the Center for the Circular Economy at Closed Loop Partners has been released detailing ways forward for durable reusable packaging systems, which reduce the need for single-use packaging.
The Bringing Reusable Packaging Systems to Life report draws on insights from multiple reusable cup pilots conducted in partnership with the NextGen Consortium and IDEO, outlining key learnings and sharing a blueprint to encourage collaboration and the growth of reuse models.
“Reuse models are a critical tool in the fight against plastic waste, and brands and retailers are increasingly exploring them as a viable waste reduction strategy,” says Kate Daly, managing director of the Center for the Circular Economy at Closed Loop Partners.
“Reusable packaging and cups are just the beginning – refill, resale and rental models that keep materials in circulation are poised to reinvent all kinds of product formats and industries.
“The future for reuse is bright, and now we need to work collaboratively toward it.”
NextGen used a validated methodical approach to test and evaluate various reuse models, including engaging diverse stakeholders, making sustainable material choices, selecting appropriate locations, choosing the right payment model, and optimising health and safety protocols.
It was decided that reuse models must provide a seamless, convenient experience for companies and customers.
“Now is the perfect moment to design, implement and scale reuse models, as technological developments, regulatory pressures and consumer demand for eco-friendly alternatives converge,” says Chris Krohn, project lead at IDEO.
“Piloting the reusable packaging models helps us better design a system that works for all.”
According to Kristin Hughes, director of the Global Plastic Action Partnership, changing mindsets and offering consumers reuse options must be part of the efforts to end plastic pollutions once and for all.
“It is crucial and very exciting to see innovative models being tried and tested on the ground by the NextGen Consortium and others,” Hughes concludes.
