Reuse systems company Cercle has acquired three Australian businesses – Replated, Betizen and Ruzi – in a move that consolidates four established players in the reuse sector under the Cercle brand. The company says the acquisition strengthens its capability to deliver integrated reusable packaging systems for workplaces, hospitality, events and public venues across Australia.
The combined business will bring together Australian-made reusable products, commercial washing, smart asset tracking, logistics and operational services to support organisations seeking alternatives to single-use foodservice packaging. According to Cercle, the business has collectively supported hundreds of events and corporate catering operations, diverting millions of single-use food and beverage items.
Patrick Manley, co-founder of Cercle, said the acquisition was aimed at building the infrastructure needed to make reuse commercially viable at scale.
“Making reuse mainstream requires more than product – it requires infrastructure, technology and operational excellence that customers can trust. By bringing together Replated, Betizen and Ruzi we can offer organisers a compelling reuse solution, backed by a team with a shared mission.”
Each of the acquired businesses brings a different capability to the enlarged operation. Replated is known for its Australian-designed reusable products manufactured from recycled ocean-bound plastic, Betizen has focused on reusable cup and food packaging systems for hospitality and events, while Ruzi contributes operational experience gained from delivering reuse services over several years.
Naomi Tarszisz, founder of Replated, said joining Cercle would enable the company's products and systems to reach a broader market.
“I created Replated to prove that reuse can work. Joining Cercle means Replated’s products, systems and ideas become part of a larger platform with the technology, logistics and partnerships needed to make reuse the default rather than the exception.”
Betizen co-founders Manoli Politis and Julian Cincotta said the integration would combine their operational knowledge with Cercle's national infrastructure and technology platform.
“We’ve spent years developing practical systems that make reuse simple for hospitality operators, caterers and event organisers. From corporate catering and workplace dining to festivals and major public events, we’ve proven reuse can work at scale. Together with Cercle, we can now combine those operational systems with technology and national infrastructure to accelerate the transition away from single-use packaging across Australia.”
Following completion of the acquisitions, all operations will transition to the Cercle brand. The company says it will continue investing in Australian-made reusable products, reuse technology, logistics infrastructure and commercial washing capability to support the growth of circular hospitality and reusable packaging systems nationally.
