Amcor has worked with British crisp brand Burts to introduce packaging containing 55 per cent post-consumer recycled materials.
The packs are produced using Amcor’s AmFiniti solution and follow the ISCC-certified mass balance approach, which combines virgin and recycled plastics. While the recycled content in individual packs may vary, ISCC certification ensures that at least 55 per cent recycled material is allocated across the batch.
Sally Liggins, key account manager, snacks and confectionery for Europe, Middle East and Africa at Amcor, said, “These insights show just how important it is for brands to invest in recycled materials for their packaging.”
The launch follows consumer research commissioned by Amcor, surveying more than 2000 UK adults in August 2025. The study found that one in three consumers consider the environmental impact of packaging when buying crisps. Among 18–44 year-olds, 43 per cent said they were more likely to consider packaging sustainability, compared with 20 per cent of those aged over 45.
The survey also reported that 28 per cent of respondents regarded packaging impact as just as important as taste, while 40 per cent said they would be more likely to buy crisps if the packs were made from recycled materials.
The survey was conducted by Walnut Omnibus and is nationally representative of UK adults.
