Converters are learning about the pros and cons of going digital at Xeikon’s first Café events in Australia and New Zealand.
The Sydney conference, held at the Mercure in Wolli Creek, featured a lineup of speakers including Bent Serritslev, managing director of Xeikon Asia-Pacific, who gave an overview of the supplier’s business; Trevor Crowley, sales general manager for Xeikon Australia and New Zealand, who examined the different applications of toner and inkjet technology; Richard Maarschall from CERM, who presented an overview of the Belgian software company’s workflow offerings; and Dr Adrian Steele of Britain’s Mercian Labels, who charted his company’s digital journey and outlined the challenges around investing in digital capacity.
According to Crowley, events like this are valuable for converters looking to expand their digital offerings.
“When you have people like Dr Steele and his presentation, mapping out what his journey’s been like – the good, the bad and the ugly – there’s a lot of value in people seeing that, especially those looking to get into digital for the first time,” he said.
Xeikon Café visited Sydney on Monday and Melbourne on Wednesday, and will wrap up in Auckland on Friday the 22nd of June.
