Mondelez International used family photos within the packaging design of its beverage brand Tang to connect with consumers in Brazil recently.
Tang is the a popular powdered drink mix in Brazil, and HP Indigo was commissioned to print photos submitted by families across the country on the packaging.
The campaign received a huge response, with more than 8000 photos submitted, and 72 images were selected to be printed on Tang juice sachets as part of the design.
14 million sachets featuring the photos were printed in just one month using HP digital print technology, engaging families who went on to become the face of Tang on store shelves and in homes.
