Close×

Chinese Valentine’s Day, aka the Qixi Festival, is on the 7th day of the 7th lunar month in the Chinese calendar. This year it fell on August 2.

And in Nanjing, online fruit vendor, Yao Xiaoyang, had a sexy gift idea for this Valentine’s Day that won him the whole world’s attention:

Peaches – but not as you’ve known them. 

Yao teamed up with local lingerie firm, IDFIX, to get his peaches in the mood for Valentine’s Day. He dressed each peach by hand in a pair of undies and sold them as, “When the Peaches Are Ripe,” which refers to the title of a sexy Chinese film.

And if you think a peach is a cheap idea for a gift, please understand that in China a box of peaches sells for 520 yuan – or AU$91

Yao is selling the peaches-in-undies from his online store, Fruit Hunter, and on WeChat. When his idea went viral (worldwide) last week, Yao applied for a patent.

Food & Drink Business

Australian food manufacturer Roma Food products – parent company to brands Orgran, Pasta Roma, Spliits, Freemills, and BuonTempo – is celebrating more than seven decades of growth, innovation, and commitment to local production. CEO Sam Schachna speaks to Food & Drink Business editor, Kim Berry, on the company’s heritage and where it is heading.

Cobram Estate Olives has posted its highest-ever earnings and cash flow, while outlining ambitious expansion plans in the US. Chair Rob McGavin told the AGM the company’s growth reflected strong demand for Cobram Estate’s premium extra virgin olive oils.

The finalists of the 63rd annual Australian Export Awards have been announced, with 95 exporters spanning major sectors, including several from food and beverage. Winners will be presented on 26 November at a ceremony in Canberra.