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Chinese Valentine’s Day, aka the Qixi Festival, is on the 7th day of the 7th lunar month in the Chinese calendar. This year it fell on August 2.

And in Nanjing, online fruit vendor, Yao Xiaoyang, had a sexy gift idea for this Valentine’s Day that won him the whole world’s attention:

Peaches – but not as you’ve known them. 

Yao teamed up with local lingerie firm, IDFIX, to get his peaches in the mood for Valentine’s Day. He dressed each peach by hand in a pair of undies and sold them as, “When the Peaches Are Ripe,” which refers to the title of a sexy Chinese film.

And if you think a peach is a cheap idea for a gift, please understand that in China a box of peaches sells for 520 yuan – or AU$91

Yao is selling the peaches-in-undies from his online store, Fruit Hunter, and on WeChat. When his idea went viral (worldwide) last week, Yao applied for a patent.

Food & Drink Business

Better-for-you soft drink brand, bobby, has opened expressions of interest for its upcoming equity raise through OnMarket. Since launching in 2022, the company has expanded from four to 13 flavours, and secured national ranging across major and independent retail.

Calabria Family Wine Group has taken over Australian distribution for House of Fine Wine and The Wine Company – including products from Groupe Bollinger, Villa Maria, and Tahbilk. The company will manage all on‑premise and independent retail distribution nationally.

Entries for the 2026 Hive Awards are open, but the clock is ticking, with 2.5 weeks left to get your entries in – the closing date is 13 March. There are nine awards up for grabs, with three new categories this year – Best Food Product, Best Beverage, and Best NPD.