New Zealand start-up MMC Tradelink is incorporating glow-in-the-dark shrink wrap labelling technology in the newest addition to its Water Buddies range of infant beverage products.
The company has launched a sixth variant to its range, Just Like Lemonade, in bottles sporting the revolutionary glowing labels.
The creator of the Water Buddies line, MMC Tradelink managing director Sian Leonard, said the glow-in-the-dark labels were developed by an in-house team at her company alongside technologists from Sydney-based Adhesif labels.
“This new packaging is incredibly exciting and combines our passion for delivering both innovation and a healthy, low-sugar option to children and parents,” Leonard said.
The bottle also features a clear porthole window showing the water inside, a feature which will also be incorporated on all other variants in the Water Buddies range.
The original bottles in the range, launched in NZ last year and on the Australian market earlier this year, had already garnered a number of awards in MMC Tradelink's home market, including a flavour packaging design prize at the NZ Food Awards in Auckland and the best innovative water prize at the NZ's Juice and Beverage Awards.
MMC Tradelink worked with New Zealand agency Mount Deluxe on the original bottle design, based around a unique bottle shape designed to be easy for children to grasp as well as convey a feeling of fun and play.
To produce the bottles, the company partnered with a New Zealand plastics manufacturer, Pharmapac.
A new shrink sleeve label will enable MMC Tradelink's latest water Buddies variant to enhance kids' appeal by glowing in the dark.
