Sun Branding Solutions, the company that reduced Dove Body Wash packaging weight by 82% and cost by 36% last year, has been working with Unilever to improve Comfort’s packaging.
It has developed a completely new shrink-wrap procedure to eliminate distortion and maintain consistency on packs for Comfort’s new ultra-concentrated fabric conditioner launch that will kick off in Europe.
The new technique applies brand creative to 2D and 3D structural packaging for the new range without distorting it when it is applied to the bottle’s premium gloss varnish texture – a common problem within 3D packaging.
To achieve this, Sun Branding used specially designed plugins within Adobe Illustrator to import the shrunk sleeve as a flat object and apply the artwork to the 3D model instantly. This allows the pack specialist to predict where the bottle would distort and counteract the distortions at set positions across the bottle before the shrink wrap is applied, regardless of which shrink procedure is used.
Sun Branding Solutions worked with PB Creative on the project. PB Creative designed the 2D and 3D structural packaging for the new range.
Michele Sassi, account manager at Sun Branding Solutions, stated, “Teamwork has been essential during this project due to the challenges the pack has presented. After several trials with multiple finishing types, we focused our efforts on implementing a premium gloss varnish; delivering bright designs whilst leaving space for a second generation with new special effects.”
Colour vibrancy is important to the marketing of the new Comfort range, whose name is Intense. It is about to launch across the UK, France and The Netherlands. The Intense range includes Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in the UK, Passion Gourmande, Coup de Soleil and Tourbillon de Fraîcheur in France and Fresh Sky, Fuchsia Passion, Ocean Pearl and Sunburst in The Netherlands.
