Vitis Industries is Papua New Guinea's fastest growing company. The fact that it is so diverse helps. It has expanded from beverage manufacturing to seize opportunities in construction, sanitation and property development.
Since 2002 though, its core business has been built on the manufacturing, distribution and sales of alcoholic and non-alcoholic beverages.
In beverages, Vitis mostly sources natural ingredients from its own growers and farmers network within Papua New Guinea. And it relies on the natural abundance of PNG’s environment as its selling proposition.
Its products are all made onsite at Vitis’ large manufacturing plant and sold into markets like Asia, Australia, New Zealand and the Pacific Islands.
One of its most interesting products is liquid coffee concentrate, which Vitis’ sells within the Mosin brand that also includes bottled waters and cordials. The coffee product, that comes in regular and sugar free has been growing in popularity around the world. So, New Zealand design agency, Tried & True, was given the job of updating what was, without question, dated packaging.
“Our challenge was to develop an engaging brand consisting of the Estate identity and packaging that showed off this exotic paradise. Talk about an exotic discovery. There was no shortage of rich inspiration from the local environment, the wonderful wild life, stunning fauna and of course the quality of the coffee beans, amongst the finest organic coffee in the world,” the agency stated.
New vibrantly coloured illustrations and type were chosen to create a piece of art that captures the unique product and underlines the natural abundance of its source. The updated label broadens the coffee concentrate’s appeal by establishing its position in the new age beverage market. The printing process had to retain the colour and clarity of the artwork. The clear on clear label printing was a complex process, chosen to retain the bright colours and detail while achieving an opaque block-out of the dark coffee liquid. The new bottle shape - with its square shoulders and long neck screw top with its branch-like pattern - suggests quality, which had been lacking before.
