The PCA Southern Cross Packaging Design Awards are where companies now get to observe the talent of the future and their ideas. The 29th Southern Cross Awards received 400 entries from 30 institutes across Australia including Universities, TAFE’s and private colleges.
The students had six categories to choose from - Accessibility & Legibility; Packaging for Today’s Consumer;Tinplate: Change & Innovation; Australian Craft Spirit Glass Package; Redesign a P&G Branded Product; and Special Occasion Package.
Senior judge, Ian Hayes, applauded all the entrants, “On behalf of the panel, congratulations to every student that entered. The students’ inventiveness and creativity continues to amaze and delight. Once again, determining the winners was a great challenge for the panel. This is simply down to the high quality of the entries; how well they have been researched, reviewed and prototyped leading to each student’s final entry. Thank you also to the lecturers who continue to support and see the value that these awards provide the students.
After not having a Judges Rationale Winner in 2013, it was pleasing to see students shift the focus back to the importance of communication, through the rationale. We were delighted to have a total of five winners for this award – well done!”
All entries are anonymous for judging, marked only by an entry code for identification. Successful entries came from a diversity of schools and regions throughout Australia.
Gold medal results are:
1. Accessibility & Legibility
Brief: Demonstrate an improvement to packaging, focusing on accessibility and legibility, for any garden, hardware or office product. Students had to select a type of packaging that requires a tool, knife or scissors to open, then create an accessible design that eliminated the need for a tool and communicated clearly.
Winner: Katie Holgate, Billy Blue College of Design, Sydney, for Earthwurm
2. Packaging for Today’s Consumer
Brief: Identify a current packaging problem or issue that exists for today's consumers and develop the packaging solution.
Winner: Mhairi MacLeod, Swinburne University, Victoria, for Choping Wine By the Glass.
3. Tinplate: Change & Innovation.
Brief: Design a package for any premium food product, that is predominately made from tinplate, whilst incorporating a "see through" window allowing the consumer to see the product.
Winner: Annalisa Jeffery, TAFE Queensland East Coast, for Tucca Box.
4. Australian Craft Spirit Glass Package
Brief: Design an innovative, functional and attractive glass bottle for an Australian Craft Spirit brand. The shape, product branding and graphics have to be fresh, original and display creativity.
Winner: Nick Sadowsky, University of Technology, Sydney, for River Derwent Single Malt Whisky.
5. Redesign a P&G Branded Product
Brief: Redesign the package of one product from brands, Head & Shoulders, Gillette, Vicks or Metamucil. Deliver a holistic solution from point of sale, point of use and disposal, examining consumer interaction with the product and package and exploring new ways to improve the total consumer experience.
Winner: Carlos Fojo, NMIT, Victoria, for Vicks Vapo Rub Glow in the Dark
6. Special Occasion Package
Brief: Create a premium package for any special occasion product. The pack had to be aesthetically pleasing, predominantly made from Spicers [paper] material and suitable for the product and target market.
Winner: Marchelle Matthew, University of South Australia, for Anzac Biscuits for Anzac Day Centenary
To see all the results click here:
