What is behind the success of Nestle, Unilever and Coca-Cola? Knowing the answers is what's behind the success of The Brand Guy, Richard Sauerman.
Sharing the answers is what he is going to do at the inaugural Food & Drink Business Live: Industry of the Future Forum 2014.
Sauerman worked full-time in the ad industry for 20 years, and was involved in the strategic thinking and brand planning for some of the world’s most iconic brands and companies including Cola-Cola, Microsoft, Nestle, Unilever, J&J, Reckitt Benkiser, Levis, Boots, Arnott’s, and Goodman Fielder.
Now a motivational speaker and branding expert, he describes himself as “a bloke who uses brand to help companies and people create the world they want to succeed in”.
In 2003, Sauerman set up Brandising, a brand consultancy where he expanded his ideas around the brand beyond marketing. In 2008, he self-published the positive psychology book, Wake Up Tiger, which he wrote for people and workers who are dissatisfied with their lives, often even in the face of their ‘success’. From 2011 until 2014, he was The Brand Guy for STW agency, Shift, where he led the team that rebranded and repositioned QBE around the world, “from its chief executive officer down to every one of its 16,000 employees”.
“I believe that brand is a management issue, not a marketing concept, and everything can and must be driven by and aligned to your brand strategy,” Sauerman says.
“The way I engage people is based on positive psychology. My approach is to feed the hungry spirit people have for their life and their work by creating meaning, purpose, and a sense of self.”
Food & Drink Business Live: Industry of the Future Forum 2014 will bring together market leaders, independent experts and key stakeholders from across Australia’s food and beverage processing sector.
Also adding her branding and pack design expertise to the event will be panelist, Jennifer O'Callaghan, managing director of Sydney branding and pack design agency, Jam & Co.
Find out more here, or to take advantage of our Early Bird ticket offer, click here. To find out about sponsorship opportunities, contact Carol Ewing.
