An Indian mineral water supplier has introduced a limited-edition ‘sound cap’ on its bottles.
Consumers of NourishCo Beverages' Himalayan Sparkling brand will now hear various sounds of wind from the Himalayas when they twist open the cap.
The technology was designed and developed by J. Walter Thompson (JWT) India, and allows the cap, integrated with a built-in chip, to make sound when opened, which stops when the bottle is closed again.
The technology allows the bottle to play the sounds of "whistling winds, melting mists, drop by drop percolation and rare rock surface liquid percussions", according to JWT, which recorded them by radio transmitters and underwater stream synthesizers.
The sound cap features an embossed logo of Himalayan which is coloured with shades of silver and is presented in a pyramid shaped case exclusively designed for the ‘Sound of Water’ bottle. These limited-edition bottles are only available at select outlets in Mumbai and New Delhi.
The idea was implemented through collaboration with sound engineers, time-lapse trackers, and product design experts.
This story was sourced from the Active & Intelligent Packaging Industry Association. To learn more: www.aipia.info
