Social enterprise Thankyou has added nappy pants to its baby range, with packaging design all done in-house by its creative design team.
Thankyou has also used photography and illustrations on the box, designed by the team, to call out product features such as 'super soft'.
The social enterprise, which funds programs to support child and maternal health in Nepal and Zimbabwe, says the new, super-absorbent nappy pants are the most affordable in Coles.
Not only that, they help fund safe births and health care for families in need.
The pants have a dispersion liner that quickly draws liquid from the surface and into the core; double-side skirt elastic for an added layer of leak protection; and are latex, chlorine and fragrance free.
The monochrome prints are also free from lead-based inks or heavy metals.
To date, the Thankyou baby range has funded programs for 94,477 mothers and babies in Nepal and Zimbabwe.
