With only three days left on its crowd-funding campaign, social enterprise Thankyou has announced that a donor will match every dollar raised by the public up to the value of $250,000.
The Chapter One crowd-funding campaign, which kicked off late last month, aims to raise $1.2 million to fund the launch of Thankyou’s baby range and Thankyou New Zealand.
Through the support of people around the world purchasing Chapter One at their own determined price, profits have now reached over $1 million, with over 34,000 books sold.
Once the first two targets have been reached, all profits will continue to fund the future of Thankyou.
Co-founder and author Daniel Flynn has been packing books in a warehouse in Essendon Fields until the $1.2 million target is reached, but on Friday 25 March, the warehouse will become a construction site.
The social enterprise has two choices: to find another impossibly large warehouse, or make over $16,000 a day with match funding to reach the goal in time.
Fast facts about the Chapter One campaign
• Chapter One tells the startup story of Thankyou as told by 28-year-old co-founder Daniel Flynn
• Chapter One is sold at a ‘pay what you want’ price with 100 per cent of the profits to be invested into scaling Thankyou
• The first two targets are: Thankyou’s baby range to fund maternal and child health programs which requires $600,000 of funding and Thankyou New Zealand – Thankyou’s first leap overseas - which requires an additional $600,000
• A third target will be announced once the first two have been established
• Chapter One has outsold every other business book in airport bookstores and its sales volume is rivalled only by Harry Potter
• Chapter One hit best seller status (5000 copies sold) just two hours after launch.
For more information on the Chapter One campaign visit chapterone.thankyou.co.
