Sydney show to chart 'healthy and organic' category

Retailers and FMCG manufacturers will benefit from the products and ideas at The Naturally Good Expo, opening this Sunday at Sydney’s Moore Park.

Responding to increased demand for natural, organic and healthy products, the event will showcase ideas, new products, entrepreneurial brands, individuals and companies that are leading the way in this market.

Naturally Good head of marketing and content Mark Harvey says today’s shopper is more educated and passionate about the food they eat and the products they use.

“They are reading labels more closely and avoiding products processed with artificial ingredients,” Harvey says.

“They want natural and organic products, and they want more information about them.”

The Naturally Good Expo will link buyers and key decision makers from key retail channels with suppliers of healthy products – from natural food and beverages, organics and dietary supplements through to natural cosmetics, personal care and home living products.

Attendees can explore a selection of healthy choices and find out about new and emerging flavours, ingredients or formulas. There will also be educational sessions on breakout categories driving sales in the year ahead, covering shifts in shopper behavior, changing consumer attitudes, disruption of traditional retail strategies, new product and market trends, and international market opportunities.

The show will run from 3 to 4 May at Moore Park's Royal Hall of Industries. The entry fee is $30, but you can pre-register here for free.