The Aussie Boys behind Nexba, which recently won the 2015 Telstra Micro Business of the Year award, have launched a new line of beverages that is all-natural and 100% sugarfree. This follows on from the successful launch and market penetration of Nexba;'s ice tea range that has catapulted the partners, Troy Douglas and Drew Bilbe, into the entrepreneurship hall of fame.
PKN reported on the start-up journey of Nexba and the novel way it crowdsourced its packaging ideas for its ice tea range earlier this year.
For this new Super Infusions range it has chosen a bespoke glass bottle packaging that aligns with the 'clean' image of the product and the 500ml vessel is promoted as reusable. The Nexba logo is embossed around the top of the bottle, with additional Nexba wording embossed around the bottom.
The bottles are currently imported due to volume, but the company told PKN it will source from a local manufacturer once it hits minimum order quantities.
The artwork on the Super Infusion labels is a collaboration between Nexba's in-house designer and Sydney street artist Alex Lehours.
The range, available in select 7-Eleven stores and all Chemist Warehouses, boasts zero sugar and only 17.2 calories per 500ml. It launches with three green tea, super-fruit/food infused flavours: Acai Berry, Pomegranate and Ginger.
Troy Douglas, co-founder and brand director at Nexba, said recent research from the Australian Beverages Council showed that ice tea and sugar-free beverages were two of the high-growth markets in Australia.
The Super Infusions join Nexba’s existing range of low-calorie real ice teas and natural colas, which are available in flavours including Wild Watermelon, Life’s a Peach, Sparkling Cherry Lime and Brewnette nationwide.
“Our long-term commitment is to offer Australians better-for-you beverages that don’t sacrifice on taste. We’ve done really well with our low-calorie range of ice teas that provide customers with a wholesome alternative to soft drinks and fruit juices,” said Drew Bilbe, co-founder and operations director at Nexba.
