Simon Macdonald has been appointed managing director of SGK Australia and New Zealand.
A division of Matthews International, SGK is a global brand development, activation and deployment provider.
Macdonald has led Marque Branding, a development arm of SGK in Australia, for the last six years.
He will fill the shoes of Adam Ransom, who will relocate to Singapore to head up the organisation's Asia Pacific region.
Ransom was with SGK for 10 years, previously serving as the managing director of SGK’s Sydney facility. He is now responsible for leading all brand development and deployment operations across the Asia-Pacific region, and for the oversight of more than 11 facilities. A 20-year veteran of the industry, Ransom has led core premedia production services including production art, prepress, workflow consulting, technology tools, and on-site facility management and support programs. Ransom became a member of the SGK executive leadership team this year.
Macdonald will oversee the growth in ANZ of SGK’s brand development divisions Anthem and Marque Branding, and deployment specialist Schawk.
“We have a great team here at the Sydney office of SGK and I look forward to working across our three arms in the effective development and deployment of our client’s vital brands,” Macdonald said.
Ransom said Macdonald had been instrumental in seeing Marque's business grow into a full-service design agency working on own-label packaging for major retailers.
SGK creates brands, helps sell brands, produces brand assets and protects brand equities.
