The Association of International Metallisers, Coaters & Laminators (AIMCAL) gave the Marketing Excellence Award 2017 to a three-dimensional Slide to Close (STC) zipper bag with side gusset handle.
Uflex Limited had manufactured the rice packaging for Samaa Basmati Rice, giving it a premium matte finish.
The pack is rotogravure reverse printed in high definition with 8-10 colours using toluene-free polyurethane Inks for a striking shelf appearance.
The shape of the pack was designed for optimising space utilisation, and the side gusset comes fitted with a handle ease of use.
Five distinct panels on the pouch offer branding opportunities on all sides, and the transparent side gussets show the product within.
The awards ceremony was held on the sidelines of AIMCAL’s annual meeting in Orlando on 26 April.
