Close×

Melbourne-based packaging equipment supplier Result Group has partnered with a traceability and anti-counterfeit solutions provider to provide more product information to consumers.

The provider, IDlocate, has a consumer-facing authentication platform which enables the printing of coding systems on packaging.

It works on any smartphone or handheld device, and on any QR code reader.

Result Group GM Michael Dossor said consumers were demanding traceability as to the source of supply, and this off-the-shelf solution would meet their needs.

“A brand owner can now build custom content relevant to their products and existing systems, and share this with consumers at the touch of a button," he said.

“Consumers want to know what they are buying, where it has come from, how long it has travelled, and when it was harvested.

TraceabilityDiagram_RESULT11

“Growing information, ingredient details, promotional offers, export origin, and serving suggestions are all provided to the consumer’s hands in real time.

“There are also added benefits to the brand owner, who can check supply chain and distribution without the need for third-party feedback, as well as being able to understand consumer buying behaviour directly.”

Business unit manager Michael Harrop said the partnership would provide a turnkey solution from coding and marking equipment and control software to print a unique QR code on every product.

“While there are a few other options in the market, we haven’t seen anything that works so well from both the manufacturer's and the consumer's point of view,” he said.

IDlocate was founded last year by two consumer behaviour specialists who saw that the platforms to date had been IT led, and not delivering what the consumer was demanding.

Food & Drink Business

As the Australian functional beverage market continues to grow, emerging companies are still finding places to slot in. Alcohol recovery drink, Dodge, hit stores in mid-2022, and has taken off across the Asia-Pacific region with its science-backed formula and striking branding. Food & Drink Business spoke with co-founder, Braeden Leahy, about the product and plans for the future.

The former deputy chief of staff to the federal communications minister, Amanda Watson, has been appointed CEO of the Brewers Association of Australia (BAA).  Watson starts in the role on 14 July and replaces John Preston, who had been in the role for five years.

The Victorian government has invested $160,000 to support the sustainability and profitability of the state’s wine industry, matched by $240,000 from Wine Australia. The funds will help Wine Victoria to provide the wine industry with the knowledge, tools and resources needed to improve practices and outcomes.